Marketing and branding are not my strong points. I know that. It’s one of those things that I have on my “work on this” list and believe me, I really am working on this. :) So when I was at Sheetz (a local convenience store) to grab some lunch and a bottle of water, I was instantly attracted to “Fred”.
Tricky looking bottle, no? Made from PET plastic and sorta, kinda, looks like a flask but it’s filled with High Quality H2O, from my home city of Brooklyn. (Brooklyn in da houseeeeeee!) So I bought “Fred” for $1.79 and loved everything about it. My thirst was quenched and I won’t lie, Fred has some serious swagger.
So I guess the moral of my story – if “Fred” can have marketing swag, than I can have marketing swag. And if you’re in business for yourself – YOU can have swag too. So dig deep, and get your swag on.